Santa Clarita Realtor – The Role of the Real Estate Professional
“Experience puts Information in Perspective”
The role of the real estate professional is constantly evolving. The real estate professional of today needs to be Internet savvy, understand the true value of Internet marketing, understand the demands and needs of the consumer traveling cyberspace, and yet needs to maintain the personal touch that is so important in the home buying process.
I believe, that while the Internet is a place to begin your overall search for information, there is no replacement for the knowledge, advice and counsel that can be obtained from the personalized service of a real estate professional. When it comes down to needing advice and counsel, a Realtor will protect your interests in the purchase of your new home, and guide you through the process.
Within this web site, to the highest point possible, I attempt to offer you accurate, responsible and timely information. I have also provided links from this web site to numerous other sites which contain, in my estimation, much useful and valuable information, all gained from much research and study. It will save you a lot of time searching.
As a full time Santa Clarita real estate professional, gathering information since 1988, I can help you put information from all aspects of your real estate purchase or sale in perspective, and counsel you given my experience while doing the most important aspect of my professions – protecting your interests under fiduciary responsibility.
Beware the agent who is not knowledgeable and experienced in the Santa Clarita area! This includes agents who list from the Internet and those who never even see your home. This also includes agents who show you homes outside their area of expertise. This sometimes includes your “friend” or “relative”. You may be losing more money that you think you are saving!
Information and the Internet
The consumer driven Internet, and the wealth of information that it can provide to the consumer, is constantly growing. You the consumer, has access to more facts and figures, listing information, offers to purchase on-line, and ways of doing business on-line, than ever before. And it continues to grow. This has brought about incredible changes within a relatively short period of time, which affect our thinking. How can we simplify our lives How do we expect business to be done How should business “treat” us We have always been fact and information hungry, and have always expected information to be given to us as quickly as possible. The Internet now allows us almost instant gratification when asking for information. Sometimes we have so much information, it’s difficult to even sort through it!
Information is just that, information. It can be up-to-date and correct, downright wrong, or at best misleading, and often not fact. As you have let your “fingers do the walking” on-line, no doubt you have come across many sites that purport to give up-to-date information on homes for sale. You may have even called an agent presenting a home for sale, only to be told that it is “sold” or “under contract pending sale”. The experience of calling can be similar to the experience of calling on an advertisement in the colorful real estate magazines on the rack at the local car wash that we all see (and keeping you amused as you wait for your car), but is the information current and accurate and/or meaningful at this moment in time Can you act on it now If you cannot act on it now, it is just information for information’s sake and not actionable. Who has the most up-to-date information
The truth is that rarely does anyone or any place have complete information. But there is a place where information is cumulative and gathered into bundles of knowledge where it can be used to counsel and guide you – that is your experienced REAL ESTATE PROFESSIONAL.
The gaining of Experience and Knowledge
Most all people have taken years to gain experience, whatever field of expertise we have decided to settle upon. Experience is paid for in time on a learning curve. No doctor, auto mechanic, or other professional, can be A Professional just by collecting information from the Internet. Would you go to someone who calls himself a “doctor” because he can access information on diseases from the Internet No! Neither would I. Each Professional, whomever, also needs experience to carry out his profession with confidence and with successful results.
Something many of us are familiar with is parenting. Many of us have become Professional in the field of child rearing – how many books, TV shows, ads, magazines, friends and helpful relatives have we listened to for “information” How much of it was responsible, accurate or timely A lot of it was. How much of it was “untrue”, “irresponsible”, “inaccurate or misleading” and/or “after the fact” A lot of it! Most of us have sorted through, analyzed and evaluated information. We have gained knowledge and experience, through hard work, study and “just plain doing it” year in and year out. When we have done that, we feel we can give counsel and guidance to others.
The same applies to me as a Real Estate Professional. I have years of information gathering experience about every aspect of the real estate transaction. I DO NOT JUST FIND HOMES OR JUST PLACE HOMES ON THE INTERNET. Anybody can do that. It is a functionary activity. You don’t even have to have a license. That is not where the value of a Real Estate Professional lies. SO WHAT IS DIFFERENT
Fiduciary Role rather than a Functionary Role
I provide protection to you, as a fiduciary and I have a fiduciary duty to you, NOT just a functionary role. A purely functionary role would only involve finding properties to show or putting a “for sale” sign listing on the internet. This is something anyone can do even without a real estate license………….As a realtor in Santa Clarita, I have learned about associated “side issues” in Santa Clarita, where pitfalls are in buying and selling a home, and how to protect my clients from future liability. I have developed long term relationships with local trades people in the Santa Clarita area, know and understand the art of negotiation with other agents in the Santa Clarita area, and know how and where to market homes for sale. I have gathered all the learning and experience into a wealth of knowledge through experience. Please call me at 661 645 5556 or email me for a consultation.
The art of using experience and knowledge.
Pricing a home to sell is not simply a matter of comparing a list of prices on similar homes on the Internet. Selling a home is not just putting an ad in the paper or a sign in the yard or an ad on the Internet. Marketing is not a one page web page that looks like everyone else’s or a listing in the local paper. Buying a home is not simply a matter of getting a list of “homes for sale” from the Internet or even a real estate agent. Minor or subtle shifts in the market are not apparent immediately unless one is made aware of these changes on a daily basis, and it can cost you. Even major changes such as new school building, highway construction, new home construction projects or new shopping centers, sometimes years away, will affect the ultimate price of a home.
Who is most aware of the dynamics of a market Who keeps Tract of information, analyzes information Who critically evaluates information and counsels based on experience and knowledge It is certainly NOT the Internet. It is Pia Soper, your LOCAL Santa Clarita real estate agent who lives those dynamics daily. Your LOCAL real estate agent who can give you the confidence that your sale or purchase will go smoothly. Your LOCAL real estate agent, who under written contract, has the fiduciary responsibility to protect your interests in the purchase or sale of your home, and get you the best price on the best terms possible.
Taking on a fiduciary role rather than a functionary role, means having experience and expertise that is vital to the successful close of the transaction, and for the transaction to be completed promptly, with happy clients on both sides. Beware the agent who is not knowledgeable and experienced in your area! You may lose more money than you think you are saving!
Pia Soper and this Santa Clarita real estate web site.
Let your fingers do the walking. Actions taken by you when you enter this web site enables you to get information at your pace and leisure, and level of interest. Please place this site in your “favorites” column now and please come back often. When you have traveled sufficiently, and I certainly encourage you to travel and compare, and you have gathered information at your leisure and want to incorporate that information with experience, and you are ready to act, please call me at 661.645.5556 or MailTo:Pia@PiaSoper.com.
I look forward to hearing from you.